Preparation Prior to User Research

Defining a user need to focus on

Identifying a single user need will help you focus on a specific problem. It will also help you define who your users are. If you’re struggling with defining multiple user groups, read defining your users when there are multiple users involved.

Meet with your stakeholders and team to brainstorm how to go about your research. There is always a reason why users need your product or service. People don’t wake up and think I wonder what the government of Ontario is doing today? I am going to visit their website to find out. There is something that happened in their lives that drives them to use your service.